Friday, 17 May 2013

How Relevant Is Duncan Petrie’s ‘young people, television and daily life’ (1995) To The Study Of Youth Television? By Lea Weller BA


 
 
My argument will be whether an article is relevant to the study of youth television and youth culture.
The article being used is ‘young people, television and daily life’ by Duncan Petrie, published in 1995. He also uses examples from Patricia Palmer (1988) ‘The social nature of children’s television viewing’ and Marie Messenger Davies (1989) ‘TV is good for your kids’. I will look at both arguments about whether ‘Television rots your brain’ or if ‘Television is educational’. I will look at the respondent’s opinions that Petrie used and the different factors age, gender, sexual orientation and ethnicity. Their own personal views of television, how their social lives fit in, the viewing times, their opinions of the way television is broadcast and the programmes timeslots.

Petries (1995) intention of this study from 1991 was to find out about the role television has in daily life for the youth culture.

Television audience should not be conceptualised as monolithic or homogeneous entity, but rather as a range of distinct and diverse individuals in households-each with their owns needs and preferences and, crucially, daily activities and social routines (Duncan Petrie, 1995, pg 11)

The author studies the age group of 4-20. He wants to know about youth viewing habits, how they make sense of television and how it is important to them in everyday life. His studies include both male and female respondents and respondents of different ethnic groups and sexual orientation. He wanted to describe how childhood transforms into adulthood through adolescence, including the psychological/social transformations.
Petrie (1995) uses arguments from other authors. Patricia Palmers (1988) argument is that ‘Television is bad’ and Marie Messenger Davies (1989) ‘television is useful and informative’ allowing him to argue both sides. I agree with the Petries (1995) argument that everyone is an individual and all have different likes/tastes, a few programmes being a commonly watched.


He states Neighbours and Home and Away were popularly watched by young people and also made fun of by the youth.

British college-age teenagers deal with the Australian soap opera Neighbours in similar ways. Whereas they watch regularly and they consider themselves fans, they often do so in order to make fun of the show (Mary Ellen Brown, 1994, pg 109)

Grange Hill was an important programme for the younger age groups as it deals with ethical, social and political issues and ideas without it being “boring”. This show us how the broadcasters still manage to control the youths viewing in some ways.

The author used qualitative research methods and sent out questionnaires and diary accounts to collect his data. He sent out the same questionnaire/diary three times in one year to see the changes over a period. 458 individuals responded to at least one questionnaire/diary. 103 of these were the youth generation, and these are the diary accounts he is most interested in. I would use a larger sample number-even though it is more time consuming, I would have used an interview approach rather than a questionnaires, achieving more detailed accounts of the programmes our youth watch. 

Most of the replies received were from the older two age groups of youths, 11-15 and the 16-20. In these groups more females responded, they gave detailed accounts of what they watch and what their opinions about television are and how it affects their daily life. They had a lot of opinions on what they want to see on television and they discuss and interpret television in their own unique ways, rather than being told what to see and how to interpret.

As we have dealt with age and gender, I now move on to the respondents of ethnic minority and different sexual orientations. A response from a Muslim girl replied

As a member of an ethnic minority group I feel strongly that there is little that caters for our needs and tastes. Anything that does exist is tucked away at completely inconvenient times in the main, the only exception being Black Bag. We could do with a lot more in terms of drama and comedy (Duncan Petrie, 1995, pg 24)

As she is a Muslim, television and radio are important as she cannot go out a lot due to her beliefs, so she would like a programme that caters for her needs.
A respondent, from African American origin states

Television holds the key to developing black peoples interests and needs...the black community are only ever given two roles 1) deviant behaviour, 2) comedy...I do not enjoy being misrepresented on a medium that thousands of people watch. Unfortunately there are people who are influenced only by what they see, and will get negative ideas about black people and/or their families (Duncan Petrie, 1995, pg 24)

Peoples ideas of certain ethnic origins are swayed by the programmes they see on television and this could be a problem for social integration.

In the 1970’s when Days of our Lives featured an interracial marriage, 90% of the letters registered disapproval, so the relationship ended (Mary Ellen Brown, 1994, pg 47)

Brown (1994)  also describe how 18 years later in 1988, the television programme General Hospital tried to raise the same topic and were successful as only 65% of the letters were negative, thus showing how ethnic minorities were slowly being integrated into the rest of society.
One homosexual respondent states that homosexuals and disabled people are hardly ever seen to be mixed with society in programmes on mainstream television.

I find the degree of marginalisation for certain sections of society unbelievable in this day and age...I’m annoyed that groups like homosexuals, the disabled, etc, are rarely seen in integration with the rest of society and mainly appear in ‘touching dramas’/ documentaries or controversial contexts. I am aware of the (miniscule) selection of specialist programmes for minorities (e.g. Out on Tuesday) which should be expanded on... but I would like to see less segregation for programmes such as Blind Date. I realise that TV is concerned with profit and commercial viability but it would be sad if those concerns were fuelled by ignorance and misinformed ideas about sections of society. (Duncan Petrie, 1995, pg 24-25)

Petrie (1995) states that some argue, television is seen as a negative influence ‘too much TV rots your brain’ (Duncan Petrie, 1995, pg 12) Patricia Palmer noted that

Writing about children’s television for example is full of calls for greater control by parents, governments and anybody but children themselves. Research usually supports and encourages these calls for control, through its uncritical view of the child-television relationship as one of dream-like passivity (Patricia Palmer, 1988, pg 139)

She argues that viewing should be a parental decision, to monitor the programmes content. I disagree with this statement. Within reason a child should chose what they watch so they can learn new skills of interpreting information without parental input. This is an important developmental stage in a child’s life.
Marie Messenger Davies (1989) also disagrees with the above statement. She states

Television serves many useful purposes for children. It informs them; it helps to structure their lives; it gives them common interests with their friends and with other members of the family; it provides an occasion for family togetherness, discussion and sometimes argument. (Marie Messenger Davies, 1989, pg 204-5)

Petrie (1995) states that

Alongside the more obvious physical changes, adolescence also involves fundamental shifts in subjectivity, with individuals becoming more self-absorbed and introspective-and more opinionated (Duncan Petrie, 1995, pg 13)

The youth generation has no problem stating their opinions they give full accounts of what they want to watch and what they feel is not worth watching for example one young man states

Having my own TV means that I generally don’t have to watch with the rest of my family, especially since my parents have a totally opposite opinion of what good TV is (Duncan Petrie, 1995, pg 13)

The responding households had up to three televisions, one being in the main area, one elsewhere in the house and one in the bedroom, which is a place for solitary activities such as reading or homework. The youths tended to watch television whilst doing homework or reading. Solitary viewing would be done at certain times of day for example after school/college, after work, or even late at night.
Viewing can be a family activity during eating an evening meal in the main viewing area with the rest of the family. Also special events, such as sporting events, the Coronation, or even reality television. This is a time for family discussion and sometimes argument: which is particularily true of soap opera's including Eastenders. Petrie (1995) states how Anthony Giddens (1991) - a sociologist, argues that

Routines are an important aspect of the maintenance of both individual ‘ontological security’ and by extension the very fabric of social integration (Duncan Petrie, 1995, pg 14, taken from Anthony Giddens, 1991)

Giddens (1991) meant that routine is important in life and if anything unexpected occurred, this would upset the individual’s routine. It is important within the family/social interaction and integration with others from different ethnic origins.

This article is relevant to youth culture as it shows the habits of youth in their transformation from a child to an adult. Showing times of day people watch television and other activities they do whilst watching for example homework, or eating dinner with the family whilst watching a mutually liked programme.
The article is also relevant to the study of youth television. There have been some detailed accounts of opinions on the programmes and timeslots. They also state how they dislike certain programmes and what they like about others. The top point to make here is that children’s television is educational and informative and encourages us to learn new skills. For the youngest age group this would be something like Cbeebies, a channel dedicated to teaching basic skills of reading/writing and how to count and learn the alphabet amongst other skills.


For the middle age group, Grange Hill is a good example of a soap opera for the younger respondents, as it manages to incorporate social, ethical and political issues into the plots- like a soap opera, therefore “sneakily” making the youth of the day think about politics and other issues in society. The setting, being placed at a school, is a place they are familiar with. It may have been useful to do some Ethnographic research for the subjects surrounding Grange Hill. As mentioned previously the teenager would make fun of programmes with their peers, such as Neighbours so they do not have to deal with anything seriously.

 For some teenagers, the very fact of their fan-hood sets up a boundary against hegemonic expectations. Their refusal to take seriously many aspects of dominant culture distances them from conventional cultural positioning (Mary Ellen Brown, 1994, pg 47)

 For the older age group the soap operas and reality television shows like X-factor, give people a break from reality and shows us different issues in life and how to face them.
The article written by Duncan Petrie is therefore relevant to both the study of youth television and youth culture.

 

Bibliography
Brown, Mary Ellen, (1994) Soap Opera and Women’s Talk, London: Sage Publications
Davies, Marie Messenger, (1989) TV is Good for Your Kids, London: Hilary Shipman
Giddens, Anthony (1991) Modernity and Self-Identity. Self and Society in the Late Modern Age, Cambridge: Polity
Palmer, Patricia, (1988) ‘The Social Nature of Children’s Television Viewing’. Drummond, Philip and Paterson, Richard (eds.), Television and Its Audience: International Research Perspectives, London: BFI
Petrie, Duncan (1995), ‘Young People, Television and Daily Life’. Petrie, Duncan and Willis, Janet (eds.), Television and Household, BFI

Television Programmes:
Blind Date (1985) John Gorman et al. [Television Programme]. UK: London Weekend Television (LWT).
Eastenders (1985) Steve Finn et al. [Television Programme]. UK: British Broadcasting Company (BBC).
Grange Hill (1978) Albert Barber et al. [Television Programme]. UK: British Broadcasting Company (BBC).
Home and Away (1988) Alan Bateman [Television Programme] Australia: 7 Network
Neighbours (1985) Reginald Watson [Television Programme]. Australia: Grundy Television Australia
Out on Tuesday (1989) Phil Woodward [Television Programme]. UK: Channel 4
Tweenies on Cbeebies (1999) Robin Carr [Television Programme]. UK: Entertainment Rights
X-Factor (2004) Jonathan Bullen [Television Programme]. UK: Fremantle Media, ITV


 By Lea Weller BA

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